{"title":"Primer","description":null,"products":[{"product_id":"deck-siding-primer-094","title":"Deck \u0026 Siding Primer 094","description":"\u003ch2\u003eDetails\u003c\/h2\u003e\r\n                            \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAvailable Colors:\u003c\/b\u003e White\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSheen (or Gloss):\u003c\/b\u003e Primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCleanup:\u003c\/b\u003e Solvent\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eResin Type:\u003c\/b\u003e Alkyd\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRecommended Use:\u003c\/b\u003e Exterior\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMPI Rating:\u003c\/b\u003e 5\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVOC Level:\u003c\/b\u003e 345.0\u003c\/li\u003e\n\u003c\/ul\u003e                                \r\n                            \u003ch2\u003eFeatures\u003c\/h2\u003e\r\n                            \u003cp\u003eA premium exterior alkyd primer ideal for tannin-rich woods, offering outstanding stain suppression and excellent penetration for maximum adhesion and a long-lasting finish, even on weathered and chalky surfaces.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFor use on new or previously coated exterior wood\u003c\/li\u003e\n\u003cli\u003ePenetrates wood surfaces for maximum adhesion and a longer lasting finish\u003c\/li\u003e\n\u003cli\u003eExcellent stain suppressor\u003c\/li\u003e\n\u003cli\u003eSeals uniformly\u003c\/li\u003e\n\u003c\/ul\u003e\r\n                            \u003ch2\u003eData Sheets\u003c\/h2\u003e\r\n                                \u003ch3\u003eSDS\u003c\/h3\u003e\r\n                                \u003cul\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/MSDS_0094\/09400GHS_SDS_EN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 094-00 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/MSDS_0094\/09400GHS_SDS_ES.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 094-00 (Español)\u003c\/a\u003e\u003c\/li\u003e\r\n                                \u003c\/ul\u003e\r\n                                \u003ch3\u003eTDS\u003c\/h3\u003e\r\n                                \u003cul\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/TDS_0094\/094_TDS_US.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTDS 094 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                \u003c\/ul\u003e","brand":"Benjamin Moore","offers":[{"title":"Gallon \/ 009400-001","offer_id":42599428522210,"sku":"009400-001","price":68.99,"currency_code":"USD","in_stock":true},{"title":"Quart \/ 009400-004","offer_id":42599428554978,"sku":"009400-004","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/0867\/6834\/files\/094_FreshStartUSGallonDECKSIDE.png?v=1766595771"},{"product_id":"high-hiding-all-purpose-primer-046","title":"Fresh Start High-Hiding All Purpose Primer 046","description":"\u003ch2\u003eDetails\u003c\/h2\u003e\r\n                            \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAvailable Colors:\u003c\/b\u003e White, Deep Base\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSheen (or Gloss):\u003c\/b\u003e Primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCleanup:\u003c\/b\u003e Soap and Water\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eResin Type:\u003c\/b\u003e 100% Acrylic Latex\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRecommended Use:\u003c\/b\u003e Exterior\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMPI Rating:\u003c\/b\u003e 6, 17, 39, 50, 137\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVOC Level:\u003c\/b\u003e 44.0\u003c\/li\u003e\n\u003c\/ul\u003e                                \r\n                            \u003ch2\u003eFeatures\u003c\/h2\u003e\r\n                            \u003cp\u003eOur highest-performing 100% acrylic primer delivers maximum hide and a uniform finish across most interior and exterior surfaces. This primer provides a mildew-resistant coating and is the go-to for a significant color change.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSeals and suppresses most bleeding type stains\u003c\/li\u003e\n\u003cli\u003eMaximum hiding\u003c\/li\u003e\n\u003cli\u003eFast drying\u003c\/li\u003e\n\u003cli\u003eLow VOC\u003c\/li\u003e\n\u003cli\u003eProvides a mildew-resistant coating\u003c\/li\u003e\n\u003cli\u003eSuperior adhesion\u003c\/li\u003e\n\u003cli\u003eEngineered with \u003ca href=\"https:\/\/www.benjaminmoore.com\/en-us\/interior-exterior-paints-stains\/quality-begins-with-chemistry\/gennex-color-technology\"\u003eGennex\u003csup\u003e®\u003c\/sup\u003e Color Technology\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\r\n                            \u003ch2\u003eData Sheets\u003c\/h2\u003e\r\n                                \u003ch3\u003eSDS\u003c\/h3\u003e\r\n                                \u003cul\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/MSDS_0046\/04600_SDS_EN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 046-00 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/MSDS_0046\/04604_SDS_EN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 046-04 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/MSDS_0046\/04600_SDS_SP.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 046-00 (Español)\u003c\/a\u003e\u003c\/li\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/MSDS_0046\/04604_SDS_SP.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSDS 046-04 (Español)\u003c\/a\u003e\u003c\/li\u003e\r\n                                \u003c\/ul\u003e\r\n                                \u003ch3\u003eTDS\u003c\/h3\u003e\r\n                                \u003cul\u003e\r\n                                        \u003cli\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/assets\/stage\/datasheets\/TDS_0046\/046_TDS_US.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTDS 046 (English)\u003c\/a\u003e\u003c\/li\u003e\r\n                                \u003c\/ul\u003e","brand":"Benjamin Moore","offers":[{"title":"Gallon \/ 004600-001","offer_id":42599432683746,"sku":"004600-001","price":54.99,"currency_code":"USD","in_stock":true},{"title":"5 Gallon \/ 004600-005","offer_id":42599432716514,"sku":"004600-005","price":256.95,"currency_code":"USD","in_stock":true},{"title":"Quart \/ 004600-004","offer_id":47250979881186,"sku":null,"price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/0867\/6834\/files\/046_FreshStartUSGallonHIGHHIDE.png?v=1766596683"},{"product_id":"drywall-primer","title":"Drywall Primer","description":"\u003cdiv class=\"ProductDescriptionstyles__ProductDescriptionDetailsWrapper-sc-153q50i-0 ixamFa\"\u003e\n\u003cp\u003eAn acrylic primer for new or previously painted drywall and plaster.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ProductHighlightsstyles__ProductHighlightsWrapper-sc-q1v9a6-0 caWDOk\"\u003e\n\u003cul\u003e\n\u003cli\u003eExcellent sealing and holdout\u003c\/li\u003e\n\u003cli\u003eQuick drying\u003c\/li\u003e\n\u003cli\u003eHigh-hiding\u003c\/li\u003e\n\u003cli\u003eEasy application\u003c\/li\u003e\n\u003cli\u003eFor interior use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eFor priming new or previously painted interior surfaces, including drywall, plaster, non-bleeding wood, and masonry\u003c\/li\u003e\n\u003cli\u003eProvides a uniform finish\u003c\/li\u003e\n\u003cli\u003eIdeal for commercial and residential spaces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"The Color Company","offers":[{"title":"Gallon","offer_id":47299473375458,"sku":"38000-001","price":29.99,"currency_code":"USD","in_stock":true},{"title":"5-Gallon","offer_id":47299473408226,"sku":"38000-005","price":138.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/0867\/6834\/files\/380_ProPrimerUSGallonDRYWALL_5c5de304-dc98-457b-857d-44ce2711f883.png?v=1767981401"},{"product_id":"insl-x-prime-all-ap-1000","title":"Insl-X Prime All AP-1000","description":"\u003ch2 itemprop=\"name\" class=\"name\" id=\"productName-ap-1000\"\u003ePrime All\u003csup\u003e\u003csmall\u003e®\u003c\/small\u003e\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eMulti-Surface Latex Primer Sealer\u003c\/h2\u003e\n\u003ch3 class=\"mpi\" id=\"productSubname-ap-1000\"\u003ePrimer\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"mpi-and-info\"\u003e(AP-1000)\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"mpi-and-info\"\u003e\u003cspan\u003ePrime All\u003c\/span\u003e\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e Multi-Surface Latex Primer Sealer is a high-quality primer with great flow and leveling. It has strong adhesion and sealing properties while drying to the touch in less than an hour.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% acrylic\u003c\/li\u003e\n\u003cli\u003ePowerful stain blocking\u003c\/li\u003e\n\u003cli\u003eLow-VOC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eDry to touch in less than 1 hour\u003c\/li\u003e\n\u003cli\u003eSpatter-resistant\u003c\/li\u003e\n\u003cli\u003eMildew-resistant coating\u003c\/li\u003e\n\u003cli\u003eView the\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/media.benjaminmoore.com\/WebServices\/prod\/FinalProductAssets\/production\/SellSheets\/INSL_X_PrimeAll_SellSheet_SB.pdf\"\u003esell sheet\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003efor more information\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Benjamin Moore","offers":[{"title":"Gallon","offer_id":47299486482658,"sku":"AP-1000099-01","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Quart","offer_id":47299486515426,"sku":"AP-1000099-04","price":13.99,"currency_code":"USD","in_stock":true},{"title":"5-Gallon","offer_id":47299486548194,"sku":"AP-1000099-05","price":153.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/0867\/6834\/files\/Insl-x_PrimeAll_1Gal_US_c58f24f3-d429-4865-9757-89a952a5fe57.png?v=1767982352"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/0867\/6834\/collections\/benjamin-moore-primer.jpg?v=1646858266","url":"https:\/\/www.thecolorcompany.com\/collections\/primer.oembed","provider":"The Color Company","version":"1.0","type":"link"}